I have been extremely hesitant to pen this post, because I have a feeling that it’s going to get me/us in trouble. You see… World of Snarkcraft has enjoyed a pretty friendly relationship with WoW Insider over the last year. They’ve long been a great source of inspiration and information, not to mention blog promotion–as any blogger who has ever been linked on The Daily Quest can attest. (How many of our readers found us via WoW Insider? I’m willing to bet a lot.)
Their readership is huge; I would venture to say that they are probably the most popular WoW news blog in the US (can’t speak for global readership, as I haven’t ever gone looking for blogs in other geos), syndicated and translated by dozens of other sites around the world. Therefore, it is with no small amount of wariness that this David looks up at this Goliath, shaking a tiny fist at the sky.
Ok, here’s the thing: WoW Insider’s BlizzCon coverage gave me a migraine.
Now, don’t get me wrong. They were there… feet on the ground, asses in chairs… they saw it, they reported it, we read it. Good for them. The problem? Constant regurgitation. All. Weekend. Long.
Also, they repeated themselves.
(See what I did there?)
There was a live blog post for the important WoW-related panels, wherein they harvested, time stamped and bullet pointed every factoid spoken by the developers… and then they proceeded to make a billion individual posts repeating this information. The same information, I remind you, but with more words around it. Well-meaning words, but useless words. It’s not entirely their fault.. I mean, there was only so much information to report. But did it really have to be reported multiple times, toted as if it were breaking news? Seriously?
I complained about this to Mr. Seri on Saturday and he looked at me funny. Less than 24 hours later, he told me I’d ruined WoW Insider for him because he hadn’t really stopped to think about it until I pointed it out. Hopefully the same is not true for you, dear readers, because if so I’m pretty sure I’ll be off the WoW Insider winter holiday mailing list. (Which would be a pity, because they have awesome fruitcake.)